[Coupang Ads] Senior Product Specialist (GTM 전략/세일즈)

The role

This person will lead the market adoption and product adoption of new advertising products and solutions. They will act as a bridge between sales and product development by translating customer feedback and data into product strategies.

What you will do

• Establish advertiser communication strategies and support sales teams
• Collect advertiser feedback to suggest product improvements and strategic directions
• Lead product adoption, business performance, and scaling
• Collaborate with sales and cross-functional stakeholders to drive new product adoption
• Monitor success metrics including product adoption, usage, campaign performance, and incremental revenue
• Analyze performance trends to identify growth opportunities and GTM improvements
• Convert performance insights into actionable proposals for product enhancement and business strategy
• Develop reusable frameworks, best practices, and scalable operating systems
• Support product development and commercialization decisions using insights from pilots and product launches

Required qualifications

• 8+ years of experience in digital advertising, advertising product strategy, product marketing, product management, business strategy, sales strategy, or related fields
• Ability to translate customer needs and business opportunities into structured product requirements, business proposals, and actionable plans
• Deep understanding of digital advertising products, advertiser goals, campaign execution, and the relationship between product features and commercial performance
• High understanding of product adoption metrics, advertising performance measurement, revenue analysis, and customer feedback systems
• Strong analytical and problem-solving skills to interpret business performance data and derive data-driven strategies
• Excellent communication and stakeholder management skills to align opinions across multiple teams on complex or ambiguous topics
• Strong ownership and execution skills to manage diverse tasks and lead initiatives from discovery to launch and adoption

Nice to have

• Experience launching or scaling advertising products in retail media, e-commerce advertising, display advertising, brand advertising, or performance marketing
• Experience collaborating closely with Product and Engineering teams on PRD writing, product requirement definition, or product roadmap influence
• Experience in GTM strategy, Sales Enablement programs, or advertiser solution development
• Experience building scalable operating processes, SOP, SLA, or governance frameworks
• Business level Korean and English communication skills for smooth communication with regional and global stakeholders

About the company

Coupang Ads aims to provide world-class advertising solutions to help advertisers achieve marketing goals such as revenue growth and brand building. The organization consists of multifunctional and collaborative teams including Sales, Marketing, Video Product, Operations, Product, and Engineering.