Senior~Staff, Data Analyst (Growth Marketing / Contract: 1년 6개월)

The role

Senior~Staff Data Analyst will analyze large-scale data to derive customer, category, and marketing insights for business growth. The role involves leading analysis in areas such as customer behavior, marketing effectiveness, and experiment analysis while building scalable analysis frameworks.

What you will do

• Identify growth opportunities and quantify impact across categories, customers, and business initiatives
• Perform Root Cause Analysis for business growth drivers, customer behavior changes, and operational trends
• Structure ambiguous business issues into actionable plans through structured analysis
• Provide data-driven insights to support business prioritization and key decision-making
• Evaluate business impact and customer metrics through A/B testing and growth project analysis
• Identify service optimization opportunities through customer and funnel analysis
• Interpret business performance using metrics like Incrementality, Uplift, Attribution, Baseline Effect, and iROAS
• Support the establishment of analysis methodologies and measurement systems for growth initiatives and marketing effectiveness
• Build diagnostic frameworks, analysis assets, and Best Practices for business organizations
• Build and operate an AI-based Knowledge Repository to assetize business context, learnings, and methodologies

Required qualifications

• Bachelor's degree or higher in Statistics, Economics, Engineering, Business Administration, Mathematics, Computer Science, or related quantitative analysis fields
• 4+ years of experience in BI, Data Analytics, Strategic Planning, Consulting, Product Analytics, Growth Analytics, or related fields
• Excellent SQL skills to independently handle and extract large datasets
• Strong problem-solving skills to convert ambiguous business problems into actionable insights
• Deep understanding of experimental design and performance measurement methodologies such as A/B testing, Incrementality, Uplift, Attribution, and ROI
• Communication skills to deliver analysis results as clear business storytelling and actionable suggestions

Nice to have

• Experience in e-commerce, marketplace, retail, digital marketing, or tech industries
• Practical experience in Customer Journey Analysis, Attribution, Marketing Measurement, or Funnel Analytics
• Experience using AI-based analysis workflows, knowledge management tools, or LLM-based productivity solutions
• Experience in data analysis and automation using Python, R, or similar tools

Before you apply

• Recruitment may close early once the position is filled
• Employment is a contract position including a 12-week probation period
• Hiring may be restricted if legal qualifications required for the job and duties are not met

About the company

Coupang exists to realize customer satisfaction and leads innovation across the e-commerce industry. It is a global large-scale listed company based on startup culture.