Principal, Biz. Marketing (Social & Brand) - Coupang Play

The role

The Principal, Social & Brand Marketing leads brand strategy and social marketing for Coupang Play. This role drives consumer engagement and brand growth through brand campaigns, social channel operations, and influencer marketing.

What you will do

• Establish and execute Coupang Play brand and social marketing strategies.
• Plan and operate brand campaigns using the content portfolio.
• Lead strategy, content direction, and operation of official social channels.
• Establish and execute influencer and creator marketing strategies.
• Build and operate partnerships with major platforms like Meta, TikTok, and YouTube.
• Discover new marketing opportunities based on fandom, cultural trends, and consumer insights.
• Lead cross-functional projects with content, marketing, and business organizations.
• Manage external agencies and partners, marketing budget, and performance analysis.

Required qualifications

• 8+ years of experience in Brand Marketing, Social Marketing, or related fields.
• Experience in brand campaigns, social media strategy, and influencer marketing.
• Experience leading end-to-end marketing campaigns from strategy to execution and performance analysis.
• High understanding of domestic social platforms, digital culture, and the creator ecosystem.
• Data-driven decision-making and marketing performance analysis capabilities.
• Experience leading cross-functional projects with various stakeholders.
• Korean and English communication skills.

Nice to have

• Experience in OTT, streaming, entertainment, sports, media, or gaming industries.
• Portfolio/Slate Marketing or integrated brand campaign experience.
• Experience in building fan communities or successful viral campaigns.
• Experience connecting social and brand activities to content consumption, viewing conversion, or service expansion.
• Experience in fast-growing digital platforms or technology-based companies.
• Excellent storytelling, communication, and stakeholder management skills.
• Ability to drive tasks proactively to achieve goals with high ownership and execution.

Before you apply

• Recruitment may close early once filled.
• Employment may be restricted if legal qualifications for job performance are not met.
• Hiring process: Document screening - Job suitability interview - Core competency interview - Final offer.

About the company

Coupang Play is a streaming service provided to Coupang Wow members. It offers a comprehensive content lineup including original content, TV series, movies, sports, and offline events.