Senior Principal/Director, Public Relations - Coupang Play

The role

The Public Relations team manages external communications strategy, corporate reputation, and brand image. This role executes strategic communication plans and manages relationships with media outlets.

What you will do

• Execute strategic communication plans for media relations and press engagement
• Build and maintain relationships with major print and online media journalists
• Coordinate rapid communications responses to negative issues and media inquiries
• Manage internal stakeholder communications and message alignment
• Follow crisis management protocols and oversee issue follow-up activities
• Develop press releases and media pitches
• Manage relationships with reporters and media outlets
• Lead issue management and media response activities
• Support reputation management and crisis communications

Required qualifications

• 10+ years of experience in public relations, media relations, or communications
• Strong media relations capabilities and an established journalist/media network
• Experience creating media-facing content, including written materials, videos, and images
• Ability to analyze domestic and international media and market trends
• Experience with digital PR, online media, and emerging media channels

Nice to have

• PR experience at a leading company within its industry
• Experience in technology companies, publicly listed companies, or e-commerce organizations
• Degree in Communications, Marketing, Journalism, or a related field
• Experience in the media, streaming, or OTT industry is a plus

Before you apply

• Application Review - Job Fit Interview - Focus Interview - Leadership interview – Reference Check – Offer
• Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information
• Hiring may be restricted in case the legal qualifications required for hiring and work performance is not met

About the company

Coupang Play is an OTT video streaming service offering Original Series, TV Shows, Movies, and Sports. It is an authoritative destination for Sports and provides content through various mobile and smart devices.