Senior PR Manager

The role

The Senior PR Manager drives brand visibility for Rocket Now across Japan's media ecosystem. You will lead media relations, execute tactical PR operations, and manage crisis control and cross-functional storytelling.

What you will do

• Lead proactive media engagement and visits to editorial departments
• Build and sustain relationships with reporters, editors, and freelance writers
• Customize global messaging into culturally resonant Japanese narratives
• Develop Japanese press kits including Fact Sheets and Backgrounders
• Manage end-to-end execution of press conferences and on-site meetings
• Oversee daily media clipping and sentiment analysis
• Draft immediate Official Statements and Q&A documents for media
• Work cross functionally to develop stories around the Rocket Now ecosystem
• Provide daily direction to PR agencies to ensure KPI achievement

Required qualifications

• 10+ years of hands-on PR experience in the Japanese market in online food delivery, last-mile logistics, or general e-commerce
• Demonstrated success in organizing and executing large-scale press conferences in Japan
• Strong business English for reporting to global headquarters and interpreting global brand guidelines
• Ability to write a variety of communications assets including press releases and company overviews

About the company

CP One Japan LLC is the Japanese subsidiary of Coupang, Inc., a US-based technology company. It operates the Rocket Now food delivery service in Japan.