Senior Content Strategist (계약직)

The role

The Senior Content Strategist establishes content strategies across Coupang apps and services to improve UX through UX writing. They also design AI-generated content experiences by building guidelines, response formats, and quality evaluation systems.

What you will do

• Plan and produce intuitive UX writing for Coupang apps and services
• Define content guidelines, frameworks, and writing principles
• Propose content strategies based on customer journeys
• Share and spread validated content principles and methodologies
• Establish AI-generated content guidelines including behavior instructions and quality rubrics
• Define conversational scenarios and personas for AI
• Define prompt requirements and Pass/Fail rules for engineers
• Advance UX writing processes using generative AI and LLMs

Required qualifications

• Bachelor's degree in Communication, Linguistics, Design, Business, or equivalent experience
• Understanding of Korean UX writing roles and tasks
• Professional writing skills in UX writing, copywriting, or content strategy
• Excellent portfolio demonstrating writing skills
• 3+ years of UX writing experience or 5+ years of content production/improvement experience
• Experience documenting and spreading guidelines like writing principles, glossaries, or Voice & Tone
• Experience using generative AI for content production or designing AI content guidelines and prompts
• English communication skills to collaborate with global stakeholders

Nice to have

• Mobile app-based UX writing or End-to-End customer experience design experience
• Understanding of design collaboration tools like Figma and product design processes
• Experience designing conversational flows for chatbot or AI assistant products
• Experience improving content quality and UX based on qualitative and quantitative data
• Experience collaborating with diverse stakeholders like PM, designers, engineers, and legal teams
• Experience using generative AI like ChatGPT, Claude, or Gemini to solve complex problems
• Experience working in the IT or e-commerce industry

Before you apply

• This is an internal transfer posting for current employees only
• Must complete the attached Internal Transfer Request Form
• Must apply using a Coupang email account

About the company

Coupang exists to realize customer wonder. It is a fast-growing e-commerce company and a global large-scale listed company based on startup culture.