[Coupang] Director, Financial Planning & Analysis (Ads Business)

The role

The Director of Financial Planning & Analysis leads financial strategy, business planning, budgeting, and performance management for the Coupang Ads Business team. This role partners with the Vice President to optimize capital allocation and drive long-term growth through data-driven insights.

What you will do

• Direct and manage end-to-end financial planning processes including annual budgeting and forecasting.
• Drive sales Plan vs. Actual variance analysis to identify risks and mitigation strategies.
• Establish ROI-driven capital allocation frameworks for high-yield growth and sales productivity.
• Conduct evaluations of P&L structures, revenue models, and margin dynamics.
• Monitor OPEX efficiencies to expand margins and maximize free cash flow.
• Build cross-functional alignment between Business, Product, Engineering, and Sales/Marketing teams.
• Build, mentor, and scale a high-performing FP&A organization.
• Drive automation and advanced data analytics across all workflows.

Required qualifications

• 15+ years of progressive finance experience with a core concentration in FP&A and Corporate Finance within global tech, large-scale services, e-commerce, or high-growth industries.
• 5+ years of proven team management experience.
• Experience partnering directly with top management to drive enterprise-level decision-making.
• Success managing large-scale enterprise or major business unit P&Ls (hundreds of millions to billions USD).
• Ability to translate complex data analytics into business narratives for non-finance executive stakeholders.
• Bachelor’s degree in Business Administration, Economics, Finance, or a related field.

Nice to have

• MBA, Master’s degree in Economics, Finance or a related field.
• CPA, CA, CFA
• Profound experience in online advertising.
• Working experience in a multinational company with exposure to Asia.

Before you apply

• Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer
• Hiring may be restricted in case the legal qualifications required for hiring and work performance is not met.
• Job titles and responsibilities may be subject to change depending on the candidate’s overall experience.

About the company

Coupang is a commerce company with a startup culture and the resources of a large global public company. They aim to build the future of commerce by making shopping, eating, and living easier.