[Coupang] Program Manager (GTM Strategy&Operations for New Ad Products)

The role

The Senior GTM Strategy & Operations Specialist leads the Go-to-Market strategy and launch process for new advertising products. This role involves collaborating with Sales, Marketing, Product, and Data teams to identify market opportunities and maximize business performance.

What you will do

• Lead the entire Go-to-Market (GTM) strategy and launch process for new advertising products
• Identify business opportunities and derive commercialization strategies through market, customer, and competitor analysis
• Refine product roadmaps and launch strategies based on customer insights and market data
• Establish segmentation, positioning, pricing, and packaging strategies
• Manage cross-functional launch plans and execution with Sales, Marketing, Product, and Data organizations
• Define KPI measurement systems, monitor performance, and optimize results
• Build GTM playbooks, sales support materials, and standard commercialization processes
• Propose strategies to executives based on market insights and launch performance analysis
• Operate weekly and monthly business reviews and drive stakeholder alignment
• Plan and operate programs to analyze growth inhibitors and customer adoption barriers to drive revenue growth

Required qualifications

• 8 to 10+ years of experience in Program Management, Business Operations, Strategy, or related fields in e-commerce, advertising, or tech companies
• Experience leading complex cross-functional projects from strategy to execution and performance creation
• Strong analytical and problem-solving skills to derive insights from data and connect them to actionable business proposals
• Ability to persuade and lead collaboration with leaders and stakeholders across Sales, Product, and Marketing without direct authority
• Excellent English communication skills for presentations and reporting to executives

Nice to have

• Experience in advertising, media, performance marketing, or related commercial fields
• Experience designing and operating Revenue Programs, Pricing & Packaging strategies, or large-scale GTM programs
• Proficiency in data analysis and visualization tools such as SQL and Tableau
• Experience using CRM platforms such as Salesforce
• Business-level English skills for smooth collaboration with global and regional organizations

Before you apply

• This posting is exclusively for internal employees
• Must complete the attached Internal Transfer Request Form
• Must submit via Coupang email address

About the company

Coupang exists to realize customer wonder. It is a fast-growing e-commerce company and a global large-cap listed company based on startup culture.