[CES] Sr.Manager, Biz. Marketing [L6-I] (Instant Commerce Supply MKT)

The role

This role leads marketing strategies to acquire Eats Delivery Partners (EDP) to support platform growth. The person will establish crowdsourcing-based partner acquisition strategies and optimize performance marketing to expand the rider pool.

What you will do

• Establish marketing strategies to optimize CAC based on the User Decision Journey
• Lead media planning to achieve core performance marketing KPIs
• Define core acquisition metrics by user segment and manage marketing taxonomy
• Directly operate and manage campaigns on self-serve advertising platforms like Google and Meta
• Oversee agency communication, relationship management, and daily operations
• Plan creative content and operate performance feedback processes
• Set marketing organization direction and provide team leadership

Required qualifications

• 10+ years of marketing experience
• Experience using MMP and attribution tools such as Branch, AppsFlyer, Firebase, and GA
• Ability to optimize advertising performance through detailed data analysis
• Experience in marketing operations using external agencies
• Deep understanding of Full Funnel marketing beyond simple acquisition
• Experience in budget management based on CAC and LTV

Nice to have

• High understanding of 3-Sided Marketplace, O2O services, or the delivery industry
• Experience establishing brand content strategies based on User Decision Journey analysis
• Practical experience in ASO, SEO, and SEM
• Excellent data analysis skills including SQL usage
• Experience in building marketing organizations and team management

About the company

Coupang Eats Services provides differentiated delivery strategies and a one-stop service for customers, merchants, and delivery partners. The company aims to provide amazing customer experiences and stable sales opportunities through its system.