[L6-1] Senior Product Manager - Premier EX (Coupang Play)

The role

The Senior Product Manager establishes and executes the product vision, strategy, and roadmap for the Coupang Play Premier Experience domain. This role optimizes the end-to-end customer journey for subscription products including Sports Pass, Content Pass, and HBO.

What you will do

• Establish and execute customer experience strategies for Premier subscription products
• Optimize the customer journey from content discovery to conversion, payment, and retention
• Identify and execute product improvement opportunities through data and A/B testing
• Lead product strategy, prioritization, and execution by collaborating with content, sports, engineering, operations, and marketing teams
• Define and coordinate direction with executives, business leaders, and development teams
• Lead complex cross-functional projects with Coupang organizations like Membership, Coupay, and Eats

Required qualifications

• 7+ years of Product Management or Customer-facing Product planning experience
• Experience structuring complex problems and creating business results through data-driven decision making
• Experience in customer behavior analysis, A/B testing, funnel analysis, and experiment-based product improvement
• Experience defining product vision, specifying requirements, and leading stakeholders to achieve milestones
• Experience leading successful cross-functional projects involving multiple organizations

Nice to have

• Experience with Discovery, Subscription, Membership, Commerce Checkout, or Payment products
• Product Management experience in OTT, digital content, sports, or subscription services
• Excellent communication skills to explain strategy, decisions, and tradeoffs to executives
• Experience in fast-growing tech startups or digital platform environments
• Experience solving complex problems with product based on customer-centric thinking
• Experience with AI-based personalization, recommendation systems, or customer experience optimization
• High ownership and execution skills to drive goal achievement
• Strategic thinking, execution capabilities, and logical problem-solving skills
• High interest and understanding of OTT, sports, or entertainment content industries

Before you apply

• This posting is exclusively for internal employees
• Must complete the attached Internal Transfer Request Form
• Must submit via Coupang email address

About the company

Coupang Play is a streaming service for Coupang Wow members offering a comprehensive content lineup including original content, TV series, movies, sports, and more. Global tech teams in Seoul, Singapore, and California work to improve the customer viewing experience.