Director, Taiwan Communications (Retail PR Lead)

The role

The Director will serve as a communications advisor to local leadership and the strategic lead for Taiwan Retail Public Relations. This role involves shaping the commercial narrative, elevating retail brand presence, and managing media relations across Taiwan.

What you will do

• Serve as a senior member of the Taiwan communications leadership team.
• Provide communications counsel to Taiwan executive leadership.
• Build scalable communications frameworks.
• Lead strategy and execution for Retail PR in Taiwan.
• Establish and nurture relationships with media outlets across Taiwan.
• Drive consumer-facing campaigns and merchant success stories.
• Monitor and mitigate reputational risks.
• Design and deploy crisis communications strategies.
• Align retail communications programs with broader corporate messaging.
• Lead, mentor, and grow a communications team and direct PR agency partners.

Required qualifications

• 15–20 years of experience in public relations, corporate communications, media relations, or strategic communications, with proven leadership experience.
• Strong background in Retail, E-Commerce, Consumer Products (FMCG), or Consumer Tech PR.
• Deep knowledge of the Taiwan media ecosystem, digital/social influencer landscape, consumer trends, and regulatory environment.
• Proven crisis communications expertise.
• Full professional fluency (written and spoken) in both Mandarin and English.

Nice to have

• Experience leading communications within a matrixed, fast-paced multinational organization or top-tier global agency.
• Demonstrated ability to influence C-suite executives and matrixed cross-functional partners.
• History of successfully launching consumer campaigns, retail partnerships, or scaling local PR operations during period of high growth.

Before you apply

• Complete the attached Internal Transfer Request Form and submit.
• Apply with your Coupang e-mail address.
• Recruitment process includes Application Review, Job Fit Interview, Focus Interview, and Offer.
• Coupang may rescind an offer if a candidate is found to have submitted false information.

About the company

Coupang is reimagining the shopping experience with the goal of wowing each customer. Services in Taiwan include Rocket Delivery and Rocket Oversea.