Marketing Specialist

The role

This person will lead brand growth through partnership marketing with external brands and platforms, and promotion marketing with merchants. They will identify new opportunities and lead the entire process of marketing campaigns from planning to execution.

What you will do

• Identify strategic partnership opportunities through market research.
• Lead initial approach and negotiation with potential partner companies.
• Develop strategies for joint campaigns, co-marketing, and mutual promotions.
• Manage end-to-end campaign execution including channel design and creative production.
• Handle promotion settings using internal tools, schedule management, and budget management.
• Analyze campaigns and optimize continuous measures.
• Build and maintain relationships with partner companies.
• Collaborate with internal departments to drive projects and consensus.

Required qualifications

• 5 or more years of practical experience in partnership marketing, brand marketing, consumer growth, digital marketing, or business development.
• Deep knowledge of Japanese consumer trends, app/platform ecosystems, and digital media trends.
• Track record of leading full-funnel campaigns from planning to execution and post-analysis.
• Skill to evaluate the impact of measures using marketing data and key metrics.
• Business level Japanese.
• Basic level English or Korean for communication with internal stakeholders.

Nice to have

• SQL query skills for basic to intermediate data extraction and analysis.

About the company

CP One Japan is the Japanese subsidiary of Coupang, Inc., a Fortune 150 technology company listed on the NYSE. They operate the food delivery service brand Rocket Now in Japan.