Senior, Business Development — Q-Commerce (쿠팡이츠)

The role

This person will identify growth opportunities for Q-Commerce by analyzing customer demand, product composition, and partner operation metrics. They will define bottlenecks in the user journey and establish action plans to improve conversion and retention.

What you will do

• Identify Q-Commerce growth opportunities by analyzing customer demand, product composition, conversion rates, retention, promotion performance, and partner operation metrics.
• Analyze customer behavior and user funnels using data to derive tasks for increasing purchase conversion and repurchase.
• Define bottlenecks across the user journey including acquisition, activation, conversion, and retention to establish hypotheses and action plans.
• Create growth structures by collaborating with partners to provide better benefits, product composition, promotions, and purchase experiences.
• Plan and execute communication, promotions, campaigns, and customer journey improvement tasks for user segments.

Required qualifications

• 7+ years of experience in business development, marketing, PM, or related fields.
• Experience deriving actions to improve conversion and repurchase rates through data-based customer behavior analysis.
• Experience creating business results by collaborating with partners or external stakeholders.
• Ability to define business problems and analyze causes using SQL and data analysis tools.

Nice to have

• High understanding of e-commerce and platform services.
• Experience leading an organization or TF.
• High understanding of growth analysis methodologies such as A/B testing, funnel analysis, cohort analysis, and retention analysis.

About the company

Coupang exists to realize customer wonder. It is a fast-growing e-commerce company and a global large-scale listed company based on startup culture.