[Coupang Ads] Senior Account Management Specialist [L5]

The role

This role leads product adoption and business performance for new Coupang Ads products. The specialist acts as a bridge between sales and product development by translating customer insights into product strategies.

What you will do

• Lead product adoption, business performance, and scaling
• Drive adoption of new products and features through collaboration with Sales and cross-functional stakeholders
• Establish and monitor success metrics including adoption rates, usage, campaign performance, and incremental revenue
• Analyze performance and adoption trends to identify growth opportunities and areas for GTM improvement
• Convert performance insights into actionable proposals for product enhancement and business strategy
• Develop reusable frameworks, best practices, and scalable operating systems to accelerate adoption
• Support product development and commercialization decisions using insights from pilots and product launches

Required qualifications

• 8+ years of experience in digital advertising, advertising product strategy, product marketing, product management, business strategy, sales strategy, or related fields
• Ability to translate customer needs and business opportunities into structured product requirements, business proposals, and actionable plans
• Deep understanding of digital advertising products, advertiser goals, campaign execution, and the relationship between product features and commercial performance
• High understanding of product adoption metrics, advertising performance measurement, revenue analysis, and customer feedback systems
• Strong analytical and problem-solving skills to interpret business performance data and derive data-driven strategies
• Excellent communication and stakeholder management skills to align opinions across multiple teams on complex or ambiguous topics
• Strong ownership and execution skills to manage diverse priorities and lead initiatives from discovery to launch and adoption

Nice to have

• Experience launching or scaling advertising products in retail media, e-commerce advertising, display advertising, brand advertising, or performance marketing
• Experience collaborating closely with Product and Engineering teams on PRD writing, product requirement definition, or product roadmap influence
• Experience in GTM strategy, Sales Enablement programs, or advertiser solution development
• Experience building scalable operating processes, SOP, SLA, or governance frameworks
• Business level Korean and English communication skills for interacting with regional and global stakeholders

Before you apply

• This posting is exclusively for internal employees
• Must complete the attached Internal Transfer Request Form
• Must submit via Coupang email address

About the company

Coupang Ads aims to provide world-class advertising solutions to help advertisers achieve marketing goals such as revenue growth and market share increase. The organization consists of multi-functional and collaborative teams including Sales, Marketing, Video Product, Operations, Product, and Engineering.