[CES] Sr. Biz Marketing Specialist [L5] (Instant Commerce Supply Marketing)

The role

You will lead marketing that brings in new Eats Delivery Partners (EDP) for Coupang Eats. You will plan and run performance marketing and rider acquisition campaigns, and work with marketing, operations, data and product teams.

What you will do

• Build and run performance marketing strategy for rider acquisition
• Operate and optimize ads on Google, Meta and other main ad channels
• Analyze marketing performance and find insights with Branch, AppsFlyer and Firebase
• Set targeting strategy through user segment analysis and improve campaigns
• Plan and run promotions and marketing campaigns to grow rider supply
• Test creative and improve conversion efficiency through performance analysis

Required qualifications

• Experience in mobile app user acquisition or growth marketing
• Experience with MMP and attribution tools such as Branch, AppsFlyer, Firebase or GA
• Experience running performance marketing channels such as Google Ads and Meta Ads
• Experience improving key metrics such as CAC, CPA and conversion rate through data analysis
• Experience running performance-focused marketing with an understanding of full funnel marketing

Nice to have

• Experience in supply acquisition marketing for riders, drivers or sellers
• Experience running campaigns based on user decision journey analysis
• Data analysis skills including SQL
• Experience designing A/B tests and making decisions based on experiments
• Experience producing marketing results in a startup or high-growth environment

Before you apply

• This posting is only for current Coupang employees (internal transfer).
• Apply by completing the attached Internal Transfer Request Form and submitting it from your Coupang email address.
• Employee referrals are submitted through the Link.
• Hiring steps: document review, job fit interview, core competency interview, final decision.
• The posting may close early once hiring is complete.

About the company

Coupang Eats Services provides delivery services to customers, store owners and delivery partners. It operates a one-stop system from ordering to delivery and customer service.