Principal, Biz. Marketing (Social & Brand) [L6-I] (Coupang Play)

The role

The Principal, Social & Brand Marketing leads brand strategy and social marketing for Coupang Play. This role drives consumer engagement and brand growth through brand campaigns, social channel management, and influencer marketing.

What you will do

• Establish and execute Coupang Play brand and social marketing strategies.
• Plan and operate brand campaigns using the content portfolio.
• Lead strategy, content direction, and operation of official social channels.
• Establish and execute influencer and creator marketing strategies.
• Build and operate partnerships with major platforms like Meta, TikTok, and YouTube.
• Discover new marketing opportunities based on fandom, cultural trends, and consumer insights.
• Lead cross-functional projects with content, marketing, and business organizations.
• Manage external agencies and partners.
• Operate marketing budgets and perform performance analysis.

Required qualifications

• 8+ years of experience in Brand Marketing, Social Marketing, or related fields.
• Experience in brand campaigns, social media strategy, and influencer marketing.
• Experience leading end-to-end marketing campaigns from strategy to execution and performance analysis.
• High understanding of domestic social platforms, digital culture, and the creator ecosystem.
• Data-driven decision-making and marketing performance analysis capabilities.
• Experience leading cross-functional projects with various stakeholders.
• Korean and English communication skills.

Nice to have

• Experience in OTT, streaming, entertainment, sports, media, or gaming industries.
• Experience in Portfolio/Slate Marketing or integrated brand campaigns.
• Experience in building fan communities or successful viral campaigns.
• Experience connecting social and brand activities to content consumption, viewing conversion, or service expansion.
• Experience in fast-growing digital platforms or technology-based companies.
• Excellent storytelling, communication, and stakeholder management skills.
• High ownership and execution to proactively drive tasks toward goals.

About the company

Coupang Play is a streaming service provided to Coupang Wow members. It offers a comprehensive content lineup including original content, TV series, movies, sports, and more.