Senior Biz. Marketing Specialist [L5] (IP Business Development)

The role

Lead short-form social media content for the Coupang Collab Club channel on YouTube and Instagram. Plan, shoot and edit Reels and Shorts that promote IP products, and run viral campaigns.

What you will do

• Plan, shoot, edit and finish short-form videos (Instagram Reels, YouTube Shorts) following current trends
• Find selling points for IP products such as characters, brand collaborations and goods
• Manage the channel calendar, publish content and handle comments and DMs
• Set the tone and manner of the channel and grow it into a branded channel
• Plan and run viral campaigns based on memes, challenges and trends
• Plan and run participation events such as comment events, purchase proof events and reviewer programs
• Track KPIs such as views, reach, engagement and click-through rate
• Run A/B tests on thumbnails, hooks and video length and apply the results

Required qualifications

• At least 4 years of experience in SNS marketing, content planning or short-form video production
• Able to handle short-form video from planning through shooting and editing, using tools such as Premiere Pro, CapCut and Photoshop
• Experience setting up and running a company or brand official channel on Instagram or YouTube from the start
• Sensitive to short-form algorithms and SNS trends, with copywriting and hook-writing skills that drive clicks

Nice to have

• Experience with IP, collaboration or commerce: characters, entertainment, goods, fashion or beauty licensing, or e-commerce product marketing
• Able to submit a portfolio of short-form videos you planned, shot and edited, and channels you ran
• Able to appear on camera or do voice-over when needed
• Experience driving traffic from SNS content to product pages and improving purchase conversion (CVR)

Before you apply

• This posting is only for current Coupang employees (internal transfer).
• Apply by completing the attached Internal Transfer Request Form and submitting it from your Coupang email account.
• Hiring steps: document screening, job fit interview, core competency interview, final decision.
• The posting may close early once positions are filled.

About the company

Coupang is a large listed e-commerce company that says it was built on a startup culture. The posting describes it as focused on customer delight and always-on, high-tech operations.