Senior Account Management Specialist [L5] (IP Business Development)

The role

You will find and sign new partners for Coupang Rocket Growth in the IP goods market, such as entertainment companies, character and webtoon rights holders, and fandom commerce platforms. You will also bring offline pop-up stores and goods wholesalers onto the platform and lead the growth of their sales.

What you will do

• Pitch Coupang Rocket Growth solutions to major entertainment companies and official licensed distributors and win their listings
• Build licensing and distribution partnerships with IP holders such as characters, animation, webtoons, games and creators
• Build a pipeline that moves offline pop-up planners, goods edit shops and B2B goods wholesalers onto Coupang as sellers
• Design a fulfillment playbook for IP goods, including pre-orders, comeback and new release timing, and leftover pop-up stock
• Consult key accounts on SKU expansion and logistics efficiency to grow sales volume in a short time
• Lead IP collaboration campaigns, exclusive launches and bundle products together with the marketing team
• Track K-POP, animation, subculture and lifestyle goods trends and map new target partners
• Mentor junior team members and standardize sales pitch decks, contracts and onboarding processes

Required qualifications

• 7 or more years of experience as an e-commerce MD or account manager, platform business development, entertainment commerce, or IP licensing business development
• Deep understanding of the entertainment, fandom and character IP ecosystem, including K-POP agencies, fandom platforms, character licensing and goods distribution
• Proven record of converting offline pop-up businesses, wholesale vendors or closed fandom platform sellers who had no prior Coupang relationship
• Ability to persuade partners with numbers and logic on fulfillment models, including unit costs, inventory turnover and inbound/outbound lead times
• Data-driven problem solving, including extracting and analyzing data with SQL and Excel to drive actions

Nice to have

• Background at a K-POP or character goods distributor, or experience directly leading business contracts with those companies
• Network with major pop-up store planners and offline edit shop buyers or operators in areas such as Seongsu and The Hyundai
• Experience formalizing an informal market (black market, unofficial goods, offline street sales) into a quantified e-commerce channel
• Experience building a 0-to-1 business model by designing a framework and proving results in a new area without existing guidance

Before you apply

• This posting is only for current Coupang employees. Employee referrals are submitted through a separate link.
• Apply by completing the attached Internal Transfer Request Form and submitting it from your Coupang email account.
• Selection steps: document screening, job fit interview, core competency interview, then final decision. Steps may vary by role.
• Hiring may be restricted if legally required qualifications for the job are not met.
• Applicants may request return of submitted documents if not selected under Korean hiring law.

About the company

Coupang exists to delight customers and aims to make shopping, dining and daily life easier. It describes itself as a large global listed company built on startup culture, and it is one of the fastest-growing e-commerce companies.