Senior Manager, Biz. Marketing [L6] (Eats)

The role

As a Senior Manager, you will lead the Customer Marketing organization, including acquisition, campaigns, lifecycle marketing, product marketing, business planning, and data analysis. You will establish integrated marketing strategies based on business priorities to drive customer growth and business performance.

What you will do

• Establish and execute customer marketing strategies for Food business growth
• Identify and operate growth tasks to maximize acquisition, conversion, repurchase, and retention
• Plan and execute customer growth programs based on CRM, promotions, and lifecycle marketing
• Establish Product Marketing and Go-to-Market strategies for new services and features
• Measure and optimize marketing performance based on data analysis and experimentation
• Set marketing investment priorities and manage budget to create business results
• Lead the Customer Marketing team and drive cross-functional collaboration with related organizations

Required qualifications

• 10+ years of experience in Growth Marketing, Consumer Marketing, or related fields
• Experience creating business results based on customer growth metrics such as Acquisition, Conversion, Frequency, and Retention
• Experience establishing and executing marketing strategies based on data analysis
• Ability to make decisions using A/B testing, customer segmentation, and funnel/cohort analysis
• Experience managing marketing budget and investment scale and deciding priorities based on ROI and LTV
• High level of leadership and communication skills based on experience leading organizations and collaborating with various departments

Nice to have

• Marketing experience in high-frequency consumer business environments such as delivery, e-commerce, marketplace, or retail
• Experience establishing and executing commerce-based growth strategies including product, price, promotion, and customer discovery
• Experience driving customer growth and business performance through close collaboration with product, business, and marketing organizations
• Experience solving problems and creating results based on data in a fast-changing environment

Before you apply

• This posting is exclusively for internal employees
• Complete the attached Internal Transfer Request Form
• Submit via your Coupang email address

About the company

Coupang exists to realize customer wow. It is one of the fastest-growing e-commerce companies, leading innovation across the industry with a startup culture within a global large-cap company.