[CLS] Recruiting Specialist [L4] (Recruitment Online MKT)

The role

The Online Marketing team manages lead marketing to efficiently recruit daily and contract workers for CLS camp sites. The role involves operating online advertising media and monitoring performance data to maximize applicant inflow and conversion efficiency.

What you will do

• Establish and execute lead acquisition strategies for CLS camp daily and contract workers
• Plan and operate major online advertising media such as SA/DA, Meta, Google, and Kakao
• Monitor marketing data and manage performance dashboards
• Identify problems, establish hypotheses, and optimize conversion rates through A/B testing
• Optimize targeting, creative assets, and landing pages by media type
• Derive and apply improvement plans through analysis of recruitment status and media efficiency

Required qualifications

• Experience executing and operating online performance advertising media (Meta, Google, Kakao, Naver, etc.)
• Experience identifying and defining problems based on data and solving them through testing
• Ability to structurally improve performance metrics (CPC, CAC, CVR, etc.) based on collected data
• Proactive attitude in finding improvements and problems beyond passive task execution

Nice to have

• Experience in recruiting/recruitment marketing or CPL (Lead Generation) focused marketing
• Proficiency in data analysis and visualization tools such as Tableau, GA4, and Looker Studio
• Experience improving performance using AI in practice
• Practical experience in various marketing areas such as CRM or branding marketing besides performance marketing

Before you apply

• This posting is exclusively for internal employees
• Must complete the attached Internal Transfer Request Form and submit via Coupang email address
• Recruitment may close early upon completion of hiring
• Employment may be restricted if legal qualifications required for the job are not met

About the company

CLS (Coupang Logistics Services) is a logistics specialist subsidiary of Coupang providing comprehensive logistics services including parcel delivery, freight transport, and warehousing.