Courierhealth
Director, Demand Generation
New York, New York, United States. Posted a month ago
The role
You will drive marketing-sourced and marketing-influenced pipeline through integrated campaigns, events, and account-based programs. You will lead three direct reports and manage the marketing tech stack.
What you will do
- Define and run demand generation strategy across paid social, search, industry channels, and webinars.
- Partner with brand and product marketing to turn positioning and messaging into campaigns.
- Scale industry conference presence and the Patient Innovators Summit to meet pipeline goals.
- Align Sales and Marketing on lead intent, routing, SLAs, and follow-up.
- Own the marketing tech stack including HubSpot and Clay.
- Manage attribution and reporting to track pipeline targets and campaign performance.
- Lead three direct reports across events, campaigns, and marketing operations.
- Run a steady cadence of experiments.
Required qualifications
- 7+ years of hands-on experience in demand generation, growth marketing, integrated campaigns, or ABM.
- Experience at an enterprise software or B2B tech company with long sales cycles, ideally on six- and seven-figure deals.
- A track record of driving marketing-sourced and marketing-influenced pipeline.
- Experience leading and developing marketers.
- Hands on fluency with CRM and marketing automation platforms.
- Clear, direct communication with Sales leadership and executives.
Nice to have
- Marketed to pharma, biopharma, or life sciences buyers, including brand, patient services, and market access teams.
- Used Clay or similar tools for enrichment and outbound workflows.
- Use AI in your own work.
Benefits
- 100% paid employee health benefit options (including medical, dental, and vision)
- 401(k) with employer funded match
- Unlimited Vacation
- Commuter Benefits
- Paid parental leave
- Catered lunch on Fridays
- Wellness stipend
About the company
Courier Health is building the future of patient engagement for life sciences companies. Their software is used by biopharma companies to support patients from diagnosis to therapy.