Senior Manager Marketing

The role

You will serve as the strategic liaison between Udemy and Benesse in Japan to drive B2B growth. You will lead marketing strategies, manage multi-channel campaigns, and execute field events.

What you will do

• Serve as the primary strategic liaison between Udemy and Benesse
• Develop and execute comprehensive marketing strategies for the B2B segment
• Plan and manage multi-channel marketing campaigns
• Design and implement demand generation programs
• Own end-to-end field event management including conferences and webinars
• Develop and run customer marketing programs such as advocacy and case studies
• Facilitate communication and collaboration between Udemy and Benesse teams
• Build and nurture strategic partnerships with stakeholders and vendors
• Analyze campaign performance and partnership effectiveness
• Manage marketing budgets and resource allocation

Required qualifications

• 7+ years of marketing experience in Japan with a proven track record in B2B markets
• 3+ years of leadership experience managing and developing direct marketing or partner teams
• Demonstrated expertise in partner marketing
• Strong background in demand generation with measurable results
• Extensive hands-on experience in field marketing and event execution
• Hands-on experience with customer marketing in a B2B context
• Experience building and managing strategic partnerships and stakeholder relationships in the Japanese business environment
• Proven ability to lead cross-organizational initiatives
• Analytical mindset with experience using data to drive decision-making
• Excellent communication and collaboration skills

Nice to have

• Experience with educational or technology companies

About the company

Coursera and Udemy are now one company, bringing together two mission-driven brands to create a platform for turning learning into progress.