Marketing Specialist (Melbourne)

The role

The Marketing Specialist will execute regional tactical marketing plans to achieve strategic priorities, pipeline targets, and revenue targets. This role involves assisting with event marketing, demand generation programs, and localising content for the APAC market.

What you will do

• Assist in executing event marketing and demand generation programs including ABM campaigns, hosted events, industry tradeshows, webinars, and PR.
• Localise and adapt a library of content for the APAC market.
• Support the development and re-purposing of marketing content for Customer Success and Sales teams.

Required qualifications

• 2-4 years of B2B marketing experience in the APAC region (internships and volunteer work count!)
• Experience working in or with a high technology sales department or Saas B2B business environment
• Basic understanding of sales cycles
• A proactive approach with the ability to take initiative
• Comfortable working with a distributed team across regions
• High level of attention to detail
• Experience managing projects and meeting deadlines
• Familiarity with event marketing, social media marketing, demand generation, paid marketing and basic analytics
• Fluent in English
• Creative Thinking
• Branding
• Organization and Time Management

Nice to have

• Basic understanding of Customer Relationship Management (CRM) systems like Salesforce
• Basic skills in graphic design tools like Adobe Creative Suite or Canva
• Other language skills

About the company

Coursera and Udemy are now one company, bringing together two mission-driven brands to create a platform for turning learning into progress.