Senior Lead Management Specialist

The role

You will design and manage a lead lifecycle and intelligence model to automate lead routing and journey orchestration. You will bridge digital engagement and sales execution by leveraging Cloudflare's internal orchestration platform.

What you will do

• Own the end-to-end lead lifecycle, routing algorithms, and queue architecture.
• Monitor lead-flow integrity across Marketo, Salesforce, and LeanData.
• Refactor legacy batch campaign operations into automated, real-time routing logic.
• Design extensible routing frameworks for regional field marketing teams.
• Own lead scoring, account-to-lead matching, lifecycle states, and routing logic.
• Partner with Data Engineering and BI teams to optimize schema and identity resolution.
• Define and govern logic change controls, API integration standards, and SLA tracking.
• Automate the delivery of buyer intent telemetry into sales-facing views.
• Serve as the senior systems counterpart to Field Marketing, Sales, and BizApps.
• Establish a continuous feedback loop with Sales to measure lead quality and velocity.

Required qualifications

• 7–10 years of experience bridging B2B marketing operations with systems engineering, revenue operations, or MarTech architecture.
• Deep mastery of enterprise MarTech and CRM platforms including Marketo, Salesforce, and advanced lead routing engines like LeanData.
• Practical experience using APIs (REST/SOAP), Webhooks, SQL, or scripting (Python, JavaScript, or Bash).
• Ability to design state logic, lifecycle state transitions, and complex routing architectures.
• Track record of automating manual MOPs workflows through workflow engines or custom scripts.
• Command of data governance, SLA monitoring, data layer schema, and account-to-lead matching models.
• Experience partnering with Field Marketing, BDR/SDR managers, Sales Ops, BizApps, and Data Engineering teams.

Nice to have

• Experience building on internal orchestration platforms, worker nodes (e.g., Cloudflare Workers), or IPaaS environments.
• Exposure to server-side tracking, edge technologies (e.g., Zaraz), CDPs, and account-based intent platforms (Demandbase, 6sense).
• Working knowledge of global compliance frameworks (GDPR, CCPA) implemented programmatically across data pipelines.

Benefits

• Medical/Rx Insurance
• Dental Insurance
• Vision Insurance
• Flexible Spending Accounts
• Commuter Spending Accounts
• Fertility & Family Forming Benefits
• On-demand mental health support and Employee Assistance Program
• Global Travel Medical Insurance
• Short and Long Term Disability Insurance
• Life & Accident Insurance
• 401(k) Retirement Savings Plan
• Employee Stock Participation Plan

Before you apply

• Applicants who progress to the offer stage may be asked to attend an in-person interview within a Cloudflare Office or Hub.
• Offer of employment may be conditioned on authorization to receive software or technology controlled under U.S. export laws without sponsorship for an export license.

About the company

Cloudflare runs one of the world’s largest networks that powers millions of websites and Internet properties. The company protects and accelerates Internet applications online without adding hardware, installing software, or changing code.