Principal Campaign Manager

The role

You will drive end-to-end campaign strategy for a core Cloudflare solution. This includes managing the complete campaign lifecycle from planning to measurement to drive pipeline growth.

What you will do

• Lead the complete campaign lifecycle for a core Cloudflare solution
• Define campaign narrative, target audiences, and success metrics
• Partner with Product Marketing, Regional Marketing, Brand and Digital Marketing teams
• Translate customer business challenges into campaign messages
• Build relationships and influence stakeholders
• Develop and oversee creation of campaign content
• Write campaign copy using existing messaging frameworks
• Launch and manage campaigns across multiple channels
• Monitor performance metrics and optimize campaigns
• Track KPIs and provide actionable insights to leadership

Required qualifications

• 7-10 years of B2B marketing experience in Demand Generation, Field Marketing, Product Marketing, Account-Based Marketing, or Customer Marketing
• Proven track record of successful end-to-end campaign management and optimization
• Strong problem-solving abilities with experience finding creative solutions within operational constraints
• Experience working with AI tools (OpenCode, Claude, Gemini)
• Excellent communication and cross-functional collaboration skills
• Natural curiosity about people, products, processes, and technologies
• Data-driven mindset with experience interpreting information
• Hands-on experience with Salesforce, Marketo, Demandbase, PFL, Goldcast, and Tableau
• Bias for action and willingness to experiment

Nice to have

• Experience marketing for cloud services providers or cybersecurity companies (especially SASE / Zero Trust technologies)
• Background marketing to IT, security, or other technical buyer personas
• Experience designing and executing account-based marketing (ABM) programs and campaigns
• Experience driving competitive and vertical marketing initiatives

Benefits

• Medical/Rx Insurance
• Dental Insurance
• Vision Insurance
• Flexible Spending Accounts
• Commuter Spending Accounts
• Fertility & Family Forming Benefits
• On-demand mental health support and Employee Assistance Program
• Global Travel Medical Insurance
• Short and Long Term Disability Insurance
• Life & Accident Insurance
• 401(k) Retirement Savings Plan
• Employee Stock Participation Plan

Before you apply

• Applicants may be asked to attend an in-person interview within a Cloudflare Office or Hub
• Offer may be conditioned on authorization to receive software or technology controlled under U.S. export laws without sponsorship for an export license

About the company

Cloudflare runs one of the world’s largest networks that powers millions of websites and Internet properties. The company aims to help build a better Internet.