Senior Events Manager

The role

The Senior Events Manager will own the end-to-end strategy, planning, and execution for Cloudflare's Tier 1 event portfolio across the Americas. This includes managing both hosted event programs and sponsored presence at third-party shows.

What you will do

• Own end-to-end strategy, planning, and execution for Tier 1 event portfolio in the Americas.
• Build and manage the annual event portfolio, prioritization framework, and budget.
• Define objectives for every event including brand, demand, pipeline, or customer expansion.
• Lead hosted event programs from concept and agenda design through production and post-event follow-up.
• Design attendee experience including content, venue, production, and on-site operations.
• Manage agencies, vendors, speakers, and internal stakeholders.
• Lead booth strategy and experience design for sponsored events.
• Drive thought leadership through speaker submissions and session strategy.
• Build field activation motions including pre-event briefings and meeting-booking playbooks.
• Report on KPIs such as pipeline influenced, meetings booked, and leads captured.

Required qualifications

• 7+ years in event marketing, experiential marketing, or field marketing.
• Experience owning both hosted and sponsored events end-to-end.
• Track record leading complex, high-budget event programs ($1M+ annual budgets).
• Ability to activate field teams and tie events to revenue.
• Ability to run multiple events simultaneously with competing timelines and budgets.
• Experience managing agencies and developing interns or junior marketers.
• Experience working with AI tools (OpenCode, Claude, Gemini, or similar).
• Cross-functional leadership skills to align product, sales, brand, PR, and executive stakeholders.
• Budget management, vendor negotiation, and agency management skills.
• Comfort working with Salesforce, marketing automation, and lead routing/attribution.

Nice to have

• Experience in B2B security, infrastructure, cloud, or developer-facing marketing.
• Familiarity with events like RSA Conference, Black Hat, AWS re:Invent, and Gartner summits.
• Experience producing both in-person and hybrid/virtual events, including broadcast/streaming production.

Benefits

• Medical/Rx Insurance
• Dental Insurance
• Vision Insurance
• Flexible Spending Accounts
• Commuter Spending Accounts
• Fertility & Family Forming Benefits
• On-demand mental health support and Employee Assistance Program
• Global Travel Medical Insurance
• Short and Long Term Disability Insurance
• Life & Accident Insurance
• 401(k) Retirement Savings Plan
• Employee Stock Participation Plan

Before you apply

• Applicants who progress to the offer stage may be asked to attend an in-person interview.
• Offer may be conditioned on authorization to receive software or technology controlled under U.S. export laws without sponsorship for an export license.

About the company

Cloudflare runs one of the world’s largest networks that powers millions of websites and other Internet properties. The company is on a mission to help build a better Internet.