Paid Media Specialist - Hybrid

Bogota D.C. / DC / Colombia; Buenos Aires / C / Argentina; Mexico City / CDMX / Mexico. Posted 4 months ago

The role

You will execute and manage paid media campaigns across multiple platforms and markets. You will use AI tools daily to build, launch, and optimize campaigns.

What you will do

Launch, monitor and quality assurance of campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other platforms.
Set up tracking and attribution according to internal guidelines.
Use AI tools daily to generate ad copy, summarize performance data, build audience hypotheses, and draft creative briefs.
Conduct keyword and audience research using platform tools and AI-powered research assistants.
Support in A/B tests and make regular optimizations.
Build and maintain recurring performance reports using AI.
Use automation tools to create scalable workflows around campaign management.
Work closely with the Growth Team and support teams.

Required qualifications

2+ year of experience managing campaigns on Google Ads, Meta Ads and/or LinkedIn Ads
Knows how to navigate ad platforms, create audiences, choose formats, and optimize campaigns.
Confident working with data and tracking the main Paid Media KPIs (spreadsheets, Looker Studio, Power BI, platform native reporting tools or similar).
Active, daily user of AI tools.
Can write effective prompts.
Has experience using AI to produce or improve ad copy, creative briefs, keyword lists, or performance summaries.
Organized, precise and able to handle multiple campaigns in parallel.
Comfortable communicating with both technical and non-technical teams.
Genuinely interested in Paid Media and willing to go deep.

Nice to have

Experience with automation tools like n8n, Make or Zapier
Experience building custom GPTs, AI agents, or AI-assisted reporting pipelines.
Experience with less common platforms (Spotify Ads, programmatic, Uber Ads etc.).
Interest or experience in AI workflows, internal tooling, or prompt engineering.
Experience collaborating with creative teams
Experience working with B2B SaaS or Fintech.
Experience with MMMs and/or advanced attribution models.
Basic understanding of landing page CRO, Google Analytics, or CRM tools like HubSpot.

Benefits

Competitive salary
Stock options (ESOP) from day one
An annual learning budget
Accelerated development paths

About the company

Clara is the leading platform in Latin America for companies to execute and manage every payment operation. It is a team of ~400 people backed by several investors including Goldman Sachs.