Clara

Creative Director, AI Brand Production

Bogota D.C. / DC / Colombia; Buenos Aires / C / Argentina; Mexico City / CDMX / Mexico; Sao Paulo / SP / Brazil. Posted 2 days ago

The role

You will own Clara's brand identity end to end, including visual systems, voice, tone, and motion. You will build AI-powered production workflows and lead hands-on craft for high-stakes brand moments.

What you will do

  • Own Clara's brand identity end to end including visual system, voice and tone, motion, and narrative
  • Lead by making concept development, art direction and hands-on craft for launches, campaigns, the website and major events
  • Build AI-powered brand production workflows, templates and guardrails
  • Set the quality bar for AI-assisted output and the review loop
  • Prototype fast and validate assets against real usage
  • Ensure brand consistency across touchpoints from the website to the app
  • Level up Clara's brand designers on craft and AI-native ways of working

Required qualifications

  • A portfolio of brand and campaign work you made yourself, recently, that shaped how a company was perceived
  • Excellent craft across visual identity, typography, voice and motion
  • Hands-on experience using generative AI in creative production
  • Comfort with AI-assisted building tools to prototype, template and automate
  • Experience evolving or scaling a brand across markets, channels or partners
  • A bias toward building and shipping over speccing and aligning
  • Strong written and verbal communication in English

Nice to have

  • Fluency in Spanish and/or Portuguese
  • In-house experience, or a clear reason for wanting to move in-house
  • Experience working directly with founders or C-level on brand-defining moments
  • Background in fintech, B2B SaaS, or another trust-driven category

Benefits

  • Competitive salary
  • Stock options (ESOP) from day one
  • An annual learning budget
  • Accelerated development paths

About the company

Clara is the leading platform in Latin America for companies to execute and manage every payment operation. It is a team of ~400 people backed by Notable Capital, Coatue, Kaszek, monashees, DST Global, ICONIQ, General Catalyst and Goldman Sachs.

Creative Director, AI Brand Production at Clara | JobZoey