Principal Brand Designer, AI Systems

The role

You will own Clara's brand identity end to end, including visual systems, voice, tone, and motion. You will build AI-powered brand production workflows and lead hands-on craft for high-stakes brand moments.

What you will do

• Own Clara's brand identity end to end including visual system, voice and tone, motion, and narrative
• Lead concept development, art direction and hands-on craft for launches, campaigns, the website, and major events
• Build AI-powered brand production workflows, templates and guardrails
• Set the quality bar for AI-assisted output and the review loop
• Prototype and validate assets against real usage and perception
• Ensure brand consistency across the website, sales decks, and the app
• Level up Clara's brand designers on craft and AI-native ways of working

Required qualifications

• A portfolio of brand work you made yourself, including identity systems, rebrands or campaigns
• Excellent craft across visual identity, typography, voice and motion
• Hands-on experience using generative AI in creative production
• Comfort with AI-assisted building tools to prototype, template and automate
• Experience evolving or scaling a brand across markets, channels or partners
• A bias toward building and shipping over speccing and aligning
• Strong written and verbal communication in English

Nice to have

• Fluency in Spanish and/or Portuguese
• Experience mentoring designers or leading a small team
• Experience working directly with founders or C-level
• Background in fintech, B2B SaaS, or another trust-driven category

Benefits

• Competitive salary
• Stock options (ESOP) from day one
• An annual learning budget
• Accelerated development paths

About the company

Clara is the leading platform in Latin America for companies to execute and manage every payment operation. It is a team of ~400 people backed by several investors including Goldman Sachs.