Head of Brand Design

The role

You will own Clara's brand identity end to end, including visual systems, voice, tone, and motion. You will lead brand designers and build AI-powered production workflows to ensure brand consistency across all touchpoints.

What you will do

• Own Clara's brand identity end to end including visual system, voice, tone, motion, and narrative.
• Lead concept development, art direction and hands-on craft for launches, campaigns, the website, and major events.
• Build AI-powered brand production workflows, templates and guardrails.
• Set the quality bar for AI-assisted output and the review loop.
• Prototype and validate assets against real usage and perception.
• Ensure brand consistency across the website, sales decks, and the app.
• Lead and level up the brand team on craft and AI-native ways of working.
• Set brand work processes including intake, briefs, and reviews.

Required qualifications

• Portfolio of recent brand work including identity systems, rebrands or campaigns.
• Excellent craft across visual identity, typography, voice and motion.
• Hands-on experience using generative AI in creative production and building workflows.
• Comfort with AI-assisted building tools to prototype, template and automate.
• Experience evolving or scaling a brand across markets, channels or partners.
• Strong written and verbal communication in English.

Nice to have

• Fluency in Spanish and/or Portuguese
• Experience hiring, developing or leading designers
• Experience working directly with founders or C-level
• Background in fintech, B2B SaaS, or another trust-driven category

Benefits

• Competitive salary
• Stock options (ESOP) from day one
• An annual learning budget
• Accelerated development paths

About the company

Clara is a platform in Latin America for companies to execute and manage payment operations. It is a team of ~400 people backed by several investment firms.