Marketing Technology Manager, AEO

The role

The AEO Program Manager will own what large language models and search engines say about ClassPass. You will set the strategy, build execution systems, and drive work across teams to ensure accurate and on-brand answers from AI platforms.

What you will do

• Define and run the AEO strategy, including reporting and execution
• Monitor how AI platforms and search engines talk about ClassPass and drive fixes for inaccuracies
• Build reporting that ties AEO work to business outcomes
• Own the content strategy, calendar and execution for consumer and partner audiences
• Own app store optimization strategy, reporting and execution
• Drive the off-site and organic social AI strategy
• Lead go-to-market strategy and execution for business initiatives
• Build new internal processes for net-new workstreams

Required qualifications

• 2+ years of experience in content strategy, SEO, AEO or a related search and content discipline
• Hands-on AEO/GEO experience, or deep familiarity with how large language models are trained, how they work and how the industry operates
• Experience with enterprise sized sites with millions of pages
• Strong data fluency and a testing mindset, with experience measuring performance and attribution in AEO or a similarly ambiguous channel
• Excellent program and project management skills, including defining scope, managing timelines and keeping cross-functional work moving
• Proven experience developing strategy and getting stakeholder buy-in on resourcing the initiative
• Strong systems thinking, with the ability to connect the dots across teams and stand up new internal processes for net-new workstreams

Nice to have

• technical SEO experience
• programmatic SEO experience

About the company

ClassPass offers thousands of fitness and wellness experiences worldwide. Playlist includes brands like Mindbody and ClassPass.