Lifecycle Marketing Manager, Partner Acquisition

The role

You will own the partner acquisition funnel from lead arrival to signed partnership. You will build lead nurture programs, work with Sales on lead handovers, and partner with MarTech on lead scoring and routing.

What you will do

• Own the partner acquisition funnel from lead arrival to signed partner
• Track conversion and lead quality at every stage
• Build and run lead nurture programs for new, unresponsive, and cold leads
• Own campaigns end to end from segmentation to launch
• Work with Sales to agree on lead handovers and follow-up
• Support Inbound Sales with follow-up email cadences
• Partner with MarTech and RevOps on lead scoring, routing and attribution
• Set up and run A/B tests across emails, landing pages, sequences and offers
• Build reporting for funnel performance and lead quality using SQL and Hex

Required qualifications

• Experience in B2B lifecycle, CRM or demand generation marketing within a sales-led funnel
• Hands-on experience with a marketing automation platform such as HubSpot, Braze, Salesforce Marketing Cloud or Marketo
• Strong SQL skills
• Experience using tools like Snowflake or Hex
• Track record of partnering closely with Sales on handoff rules and email cadences
• Strong grasp of funnel tracking, lead scoring, routing and attribution
• Solid understanding of email performance and deliverability (SPF, DKIM, DMARC, sender reputation)
• Rigorous approach to A/B testing tied to conversion and revenue
• Hands-on experience using AI tools to build nurture programs

Nice to have

• building emails in Braze (HTML/CSS, Liquid, Connected Content)
• platform migration or technical data setup
• an understanding of how SEO / AEO affect lead quality
• experience marketing to SMBs or on the supply side of a marketplace

About the company

ClassPass offers thousands of fitness and wellness experiences worldwide. The company is part of Playlist, which builds platforms for intentional living.