Manager of CRO

The role

The Manager of CRO owns conversion growth across ClassPass Consumer and Partner websites. You will lead four CRO Developers to build and test web experiences and manage an impact-based roadmap.

What you will do

• Lead website investigations using web analytics, CRM, and BI data
• Own an impact-based roadmap across Consumer and Partner sites
• Build business cases for larger bets like new page types or interactive features
• Run monthly stakeholder reviews
• Own the conversion experience including page roles, hierarchy, UX patterns, and signup flows
• Sharpen messaging and value proposition by audience, market, and vertical
• Connect web to Paid Media and Lifecycle for consistent customer journeys
• Manage, coach, and grow four CRO Developers
• Partner with BI, Engineering, Product, SEO/AEO, Localization, Sales, and RevOps

Required qualifications

• Experimentation rigor with expert command of test design, sample sizing, duration, significance, and guardrail metrics
• Commercial acumen to connect test outcomes to revenue and build business cases
• Analytical depth to find user drop-off and size opportunities
• Full-funnel and UX judgment
• Cross-functional influence to align Marketing, Product, Design, Engineering, Creative, and BI
• People leadership experience managing a team, ideally including developers or other technical ICs
• Technical fluency to scope work and weigh effort against impact

Nice to have

• Front-end development background (HTML, CSS, JavaScript)
• SQL and BI tools (e.g. Hex, Looker), and Optimizely or a similar platform, including server-side or feature-flag testing
• Programmatic pages at scale or SEO/AEO page strategy
• International or multi-market sites, or a business with both consumer and B2B funnels

About the company

ClassPass offers thousands of fitness and wellness experiences worldwide. The company is part of Playlist, which builds platforms for intentional living.