Clear
Product Marketing Manager (B2C)
New York, New York, United States. Posted 10 days ago
The role
This person will develop positioning, messaging, and promotional strategies for new products across the travel portfolio. They will focus on increasing attach rates, member engagement, and average revenue per subscriber through cross-sell and upsell strategies.
What you will do
- Develop positioning, campaign messaging, and creative briefs for new products
- Own product marketing strategy for cross-sell and upsell campaigns
- Partner with Lifecycle Marketing to design personalized member journeys
- Identify behavioral signals and segmentation strategies to optimize targeting
- Design and execute experiments to increase conversion, ARPU, and lifetime value
- Collaborate with Product on pricing, bundling, merchandising, and in-product placement
- Align Product, Partnerships, Growth, and Brand on campaign briefs and success metrics
Required qualifications
- 5+ years of experience in product marketing, growth marketing, or campaign strategy within subscription, DTC, consumer tech, fintech, travel, an agency, or a similar consumer services business
- Experience driving cross-sell, upsell, bundling, or expansion revenue strategies through multi-channel campaigns
- Strong cross-functional collaboration and project-management skills
- Ability to manage multiple stakeholders, workstreams, and deadlines
- Ability to translate product value into compelling member-facing narratives and campaign messaging
- Comfortable operating with ambiguity, managing shifting priorities, and testing, iterating, and optimizing
Benefits
- Bright and energetic offices with open concept and conference rooms
- Catered lunches every day
- Fully stocked kitchens
- Stipends and reimbursement programs for well-being and learning & development
- Comprehensive healthcare plans
- Family-building benefits (fertility and adoption/surrogacy support)
- Flexible time off
- Annual wellness stipend
- Free OneMedical memberships for you and your dependents
- A CLEAR Plus membership
- 401(k) retirement plan with employer match
About the company
CLEAR is building the secure identity company of the future to make experiences safer and easier. Their secure identity platform transforms how people live, work, and travel at airports, stadiums, and throughout everyday life.