Director, Marketing (Rx and OTC)

The role

The Director, Marketing (Rx & OTC) translates brand strategy into execution for prescription digital therapeutics and over-the-counter products. This role leads commercialization and growth marketing across HCP, patient, and consumer channels. The position requires embedding AI-enabled insights and performance marketing into the marketing operating model.

What you will do

• Lead execution of integrated HCP, patient, and DTC marketing strategies for one or more brands.
• Translate brand strategy and value propositions into narratives, messaging frameworks, and promotional materials.
• Oversee development and execution of branded and unbranded campaigns.
• Partner with performance/growth marketing partners and agencies on DTC and consumer campaigns.
• Guide omnichannel and digital marketing strategies across professional and consumer audiences.
• Own performance marketing and growth marketing execution for the OTC product.
• Ensure compliant development, review, approval, and deployment of promotional materials.
• Leverage AI-enabled tools for audience segmentation, content generation, and analytics.
• Own OTC performance marketing KPIs including CAC, ROAS, conversion rate, and LTV.
• Collaborate with Medical Affairs on scientific communications and KOL engagement.

Required qualifications

• 10+ years of experience in pharmaceutical, biotech, or digital health marketing.
• Direct experience marketing OTC or consumer health products.
• Bachelor’s degree.
• Demonstrated experience supporting or leading brand launches.
• 5+ years of hands-on performance marketing/growth marketing experience.
• Strong understanding of HCP promotion, patient engagement, and OTC/consumer growth marketing.
• Proven ability to apply data, analytics, and AI-enabled tools to marketing execution.
• Proven ability to leverage data, analytics, and AI-enabled tools to drive strategic insight and operational excellence.
• Graduate of a 4-year degree with a top-tier university with strong academic track record.
• Strong organizational and time management skills.
• Excellent attention to detail.
• Ability to prioritize and drive projects with minimal supervision.

Nice to have

• MBA, PharmD, or MPH
• Experience with agile development methodologies
• Knowledge of or experience with Digital Therapeutics and/or Prescription Digital Therapeutics
• Experience in other commercial functions (Field Sales, Sales Enablement, Commercial Excellence)
• Deep Central Nervous System (CNS) subject matter expertise

Benefits

• Competitive Salary with Annual Review
• Cash Bonus
• Stock Options
• 5% 401(k) matching
• Medical
• Dental
• Vision
• Life Insurance
• Voluntary Benefits
• Unlimited PTO
• Uber One
• Nectar Rewards

Before you apply

• All applicants must have authorization to work for Click Therapeutics in the U.S.

About the company

Click Therapeutics, Inc., develops, validates, and commercializes software as prescription medical treatments for people with unmet medical needs. The company delivers FDA-regulated prescription treatments to the smartphone.