Lead Designer, Brand & Growth

The role

You will build and iterate on landing pages, ads, lifecycle campaigns, and product touchpoints to drive growth. You will partner with Marketing and Product to translate goals into creative strategies and scalable design systems.

What you will do

• Partner with Marketing and Product to translate goals into creative strategies and experiments
• Lead projects from scoping and ideation through design, production, QA, and launch
• Collaborate with developers to ensure implementation quality and clean handoff
• Create lightweight systems such as templates, modules, and reusable components
• Support physical and print touchpoints like signage, guides, swag, and event collateral
• Raise the craft bar through typography, layout, hierarchy, and polish
• Mentor peers by providing feedback and direction
• Conduct lightweight research including interviews, usability tests, and message testing
• Attend office activations and launches to observe behavior and capture insights

Required qualifications

• 5+ years brand/visual design experience
• Experience managing design team resources, external freelancers, agencies, etc.
• Growth design fluency with impact designing against funnels, metrics, experimentation, and iteration
• Web first craft with strong typography, layout systems, and conversion oriented instincts
• Data-driven mindset comfortable using data to form hypotheses and evaluate outcomes
• Ability to interpret funnel metrics and experiment results (GA, Mixpanel, Looker, Amplitude, or similar)
• High autonomy to organize work and manage priorities
• Cross functional collaboration skills with marketers, PMs, writers, and developers
• Systems thinking with ability to build reusable patterns and lightweight guidelines

Benefits

• Medical, dental, and vision insurance
• Company-paid life and disability insurance
• Voluntary insurance: accident, critical illness, hospital indemnity
• Optional supplemental life insurance
• Pet insurance discount
• 401(k)
• Health Savings Account (HSA)
• Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)
• Discretionary vacation days
• 8 paid holidays per year
• Paid sick time
• Paid Bereavement leave

About the company

Picnic reinvents the way employees experience lunch at work by partnering with local restaurants to offer individually packed meals. Their mission is to create a seamless, affordable, and joyful lunch experience.