Special Projects Director - Marketing

The role

The Special Projects Director - Marketing will drive growth bets by partnering with Product and Engineering on product-led growth and leading GTM for new partnership launches. This role operates at the intersection of marketing, product, and business development.

What you will do

• Partner with Product and Engineering on product-led growth.
• Own Otter's upsell and cross-sell motion across the product suite.
• Drive funnel and conversion improvements across the customer journey.
• Lead GTM for new partnership launches.
• Build the 0-to-1 motion for each partnership launch.
• Develop a quantitative experimentation roadmap.
• Build measurement infrastructure using GA4, Mixpanel, Looker, or Snowflake.
• Identify and lead high-leverage special projects like segment expansions or pricing changes.
• Partner with Performance Marketing, Brand, and Sales for full-funnel alignment.
• Act as a strategic thought partner to leadership on growth strategy.

Required qualifications

• 8+ years in growth marketing, growth product, or product-led growth roles.
• Experience leading product or partnership launches.
• Operator experience in a $50M+ ARR environment (SaaS, marketplace, or high-growth product company).
• Proven cross-functional execution with engineering and product.
• Track record of shipping growth experiments with results.
• Experience leading at least one significant GTM launch end-to-end.
• Strong technical fluency in SQL, Mixpanel/Amplitude, and modern growth tooling.
• Strong product and commercial instincts.
• Comfortable in a high-growth, high-ambiguity environment.
• Exceptional communication skills to influence and present to senior stakeholders.

Nice to have

• experience with PLG motions in SMB software
• lifecycle marketing
• co-marketing with strategic partners

Benefits

• Medical, dental, and vision insurance
• Company-paid life and disability insurance
• Voluntary insurance: accident, critical illness, hospital indemnity
• Optional supplemental life insurance
• Pet insurance discount
• 401(k)
• Health Savings Account (HSA)
• Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)
• Discretionary vacation days
• 8 paid holidays per year
• Paid sick time
• Paid Bereavement leave

About the company

Atoms builds Physical AI—real-world robots for industries like food, mining, and transport. They integrate hardware, software, AI, operations, manufacturing, and real estate to transform physical systems.