Brand Marketing Director

The role

The Brand Marketing Director will own the brand experience for Atoms and its product family. You will set brand strategy, build narratives, and lead end-to-end marketing campaigns to build awareness across SMBs, enterprise buyers, and consumers.

What you will do

• Lead brand campaigns end to end including concept, creative, production, and measurement
• Design reputation and category-leadership strategies
• Partner with the brand to create strategy and positioning across the portfolio
• Partner with Comms to create thought-leadership platforms
• Collaborate with the Talent team to create the Atoms Talent Brand strategy
• Cultivate co-marketing and strategic brand partnerships
• Partner with Product Marketing, Growth, and Performance
• Manage creative resourcing including in-house designers and external agencies
• Define success metrics for brand influence and build measurement frameworks
• Analyze market trends, competitive positioning, and audience sentiment

Required qualifications

• 10+ years in brand marketing
• Significant experience leading integrated marketing at a high-growth company
• Proven track record driving brand from strategy through execution
• Experience creating successful brand marketing campaigns at different stages of a company's lifecycle
• Strong creative judgment paired with commercial discipline
• Excellence in storytelling
• Background building and managing creative teams and agency relationships
• Strong analytical capability for measuring brand health, sentiment, and perception
• Comfort in a fast-moving environment with multiple business units and shifting priorities

Nice to have

• Have marketed to CEOs of large companies
• Have experience marketing products to SMBs, restaurant operators, or independent merchants
• Have built a brand or creative function from the ground up
• Have led integrated marketing across a multi-product or portfolio environment
• Have partnered closely with product and growth teams
• Have run a rebrand or launched a new brand system end to end

Benefits

• Medical, dental, and vision insurance
• Company-paid life and disability insurance
• Voluntary insurance: accident, critical illness, hospital indemnity
• Optional supplemental life insurance
• Pet insurance discount
• 401(k)
• Health Savings Account (HSA)
• Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)
• Discretionary vacation days
• 8 paid holidays per year
• Paid sick time
• Paid Bereavement leave

About the company

Atoms builds Physical AI, real-world robots for industries like food, mining, and transport. They integrate hardware, software, AI, operations, manufacturing, and real estate to transform physical systems.