Director of New Media

The role

You will own the portfolio-wide content and communications layer across the Food, Mining, and Transport businesses. You will set the strategy for traditional and new media, build a vertical media network, and advise leadership on public moments.

What you will do

• Own the company-wide moment calendar including partnership announcements, fundraises, and product launches
• Build and run the vertical media network by managing boutique agencies and individual operators
• Lead new-media strategy for Atoms leadership by securing placements with podcasts, shows, and events
• Run a top tier content creation team
• Set channel and tier strategy for newsroom, blog, and LinkedIn
• Drive customer-forward storytelling
• Advise leadership on the timing, framing, and risk of major public moments

Required qualifications

• 10+ years in media and communications
• Direct experience building a content & media function from zero at a high-growth company in a regulated or partnership-dependent industry
• Track record of reporting directly into leadership as a strategic advisor
• Experience across product launches, funding announcements, executive comms, crisis response, and internal comms
• Experience managing a portfolio of boutique agency relationships
• Ability to hold several distinct narratives at once
• High creative bar for producing video and written content
• Sound instincts for substance-forward, low-combativeness media strategy
• Existing relationships in one or more of: restaurant tech, industrial/mining press, robotics and deep tech, or business/finance trade media
• Experience building new-media placement strategy for founders or executives

Benefits

• Medical, dental, and vision insurance
• Company-paid life and disability insurance
• Voluntary insurance: accident, critical illness, hospital indemnity
• Optional supplemental life insurance for self, spouse, and children
• Pet insurance discount
• 401(k)
• Health Savings Account (HSA)
• Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)
• Discretionary vacation days
• 8 paid holidays per year
• Paid sick time
• Paid Bereavement leave

About the company

Atoms builds Physical AI—real-world robots for the industries that move civilization forward, starting with food, mining, and transport. They are roboticists, engineers, operators, and builders.