Head of Marketing

The role

The Director of Brand will lead teams and strategies for managing the Atoms brand and communications. This role owns lifecycle and communication strategies and oversees the brand team managing partnerships, events, social media, and design.

What you will do

• Own end-to-end management of the Atoms brand across employer branding initiatives and customer facing channels
• Build and execute internal driver campaigns and 360 communication plans
• Serve as the connection between operations, recruiting, tech, and marketing
• Use data to drive decision-making to solve operational problems
• Analyze and continuously improve Atoms's end-to-end lifecycle communication strategy
• Manage and continuously improve Atoms’s loyalty strategy including the Driver Milestone Program and customer loyalty program
• Lead Atoms’s external brand campaign strategy to support customer acquisition and engagement
• Translate marketing metrics, market research, and cultural trends into actionable brand strategies
• Lead and develop the brand team managing rider acquisition strategies
• Champion the Atoms brand to maintain consistency of the Atoms voice and identity

Required qualifications

• Bachelor's degree
• 8+ years of experience
• 3+ years in a leadership role
• Proven experience managing 360 campaigns
• Experience owning and managing a CRM platform
• Experience working with data to build lifecycle automations and segmentation strategies
• Demonstrated ability to lead and develop a team of creatives
• Strong strategic and analytical skills
• A bias for action and a track record of testing, iterating, and improving processes quickly
• Strong communicator and cross-functional collaborator
• Highly organized with the ability to manage competing priorities

Nice to have

• preferably in marketing or brand management
• Startup experience is a plus!
• bonus points if you have experience with Braze

Benefits

• Medical, Dental, Vision, Disability, and Life Insurance
• Flexible Spending Account / Health Savings Account Options
• 401(k)
• Equity
• Sick Time, Unlimited Flexible Time Off, and Paid Holidays
• Paid Parental Leave
• Pre-Tax Commuter Benefit Plan

About the company

Atoms builds Physical AI—real-world robots for the industries that move civilization forward, starting with food, mining, and transport. They are roboticists, engineers, operators, and builders.