Cpm
Director of Growth & Acquisition
Chicago, IL (Hybrid workplace) . Posted a month ago
The role
The Director of Growth & Acquisition leads audience growth and member acquisition across all brands and platforms. This person builds scalable systems to move audiences from discovery to first-time financial support.
What you will do
- Lead audience growth and member acquisition across all brands, platforms, and channels
- Build and scale a sustainable audience growth and acquisition engine
- Develop acquisition strategies aligned with long-term audience and revenue goals
- Establish CPA and LTV frameworks to guide growth decisions
- Lead acquisition testing and optimization across channels, products, and audience segments
- Lead acquisition strategy for emerging products and platforms
- Oversee acquisition performance across digital, on-air, audio, and emerging channels
- Partner with Membership leadership to align acquisition messaging with broader strategies
- Manage and mentor Growth & Acquisition team members
- Oversee vendor and agency relationships
Required qualifications
- Experience leading multi-channel audience or membership acquisition strategies
- Strong understanding of CPA, LTV, conversion optimization, and revenue modeling
- Experience managing paid digital growth channels and acquisition performance
- Strong analytical, forecasting, and performance optimization capabilities
- Ability to build scalable audience growth systems and testing frameworks
- Experience leading cross-functional initiatives across Product, Marketing, Editorial, and Insights teams
- Strong understanding of audience engagement, registration growth, and conversion strategy
- Ability to translate audience insights and behavioral data into actionable growth strategies
Benefits
- Medical
- Dental
- Vision
- Vacation
- Holidays
- Life insurance
- Disability coverage
- Retirement savings
- Commuter benefits plan
About the company
Chicago Public Media is a large local nonprofit news organization and home to WBEZ 91.5FM, the Chicago Sun-Times, and Vocalo. It is a 100% community-funded newsroom supported by nearly 97,000 members.