Group Director, Integrated Media Investment

New York, New York . Posted 5 months ago

The role

The Group Director, Integrated Investment leads strategic media investments across multiple channels including Video, Social, Search, and Programmatic. This role manages strategic partnerships and serves as the central representative for all Centers of Excellence within the OneMarketplace team.

What you will do

Create overall strategic investment roadmap and tactical recommendations
Lead budget investment and tactical evolutions
Define investment strategy by choosing platforms and buying methods
Act as central lead representing total investment across practices
Lead client and marketplace communications
Manage agenda, timeline, and delivery of client media activation
Lead RFPs including ideation, issuance, assessment, and negotiations
Steward buys including platform input, maintenance, and budget tracking
Manage reporting and reconciliation
Develop strategic partnership plans and manage joint business plan negotiations

Required qualifications

12 + years of media experience, with an emphasis on investment
Media agency experience
Strong media foundation across all channels
Significant experience in client-facing roles
Excellent verbal and written communication skills
Strong leadership and empathy/mentoring skills
Entrepreneurial mindset
Keen awareness of the latest trends and developments in media
Management, negotiation, and implementation of partnership commitments
Proximity to NY office

Benefits

Flexibility to work in hybrid manner
Open/Flexible PTO/Annual leave
Sponsored healthcare options
Agency-wide physical and mental health support
401k with company match (USA)
Generous Pension (UK)
Paid sabbatical at significant milestone anniversaries
Generous paid parental leave policy
Life milestone recognition and support
The Pursuit of Happiness Fund for travel, enrichment, fitness, or professional development
Cell phone/tech reimbursement
Student Loan payment plan (US)

About the company

Crossmedia is a global media independent and one of the largest minority-owned full-service media planning and buying agencies in the nation. The company is a values-based organization guided by the principles of Trust, Reason, and the Pursuit of Happiness.