Media Planner

The role

A cross-channel Media Planner will manage day-to-day planning responsibilities and strategic media plan development. The role involves managing client budgets, collaborating with various teams, and mentoring junior staff.

What you will do

• Maintains and grows knowledge of online and offline media channels
• Collaborates with Investment, Redbox, and Strategy teams for audience insights
• Manages weekly status calls and serves as main client contact
• Manages client budgets and upkeep of flowcharts
• Monitors media and client trends
• Collaborates on tactical presentations with the Investment team
• Masters tools like Vivvix/Pathmatics, YouGov, MRI/Simmons, Infegy, Commspoint, RBOO and NMI
• Acts as reviewer for Assistant's work
• Develops holistic, strategic media plans with Supervisors and Directors
• Mentors Assistant Planner and provides feedback

Required qualifications

• Bachelor’s Degree
• 2-3 + years of experience in media planning at an ad agency
• Ability to juggle multiple client projects and meet deadlines
• Attention to detail and organizational skills
• Strong written and verbal communication skills
• Excellent analytical and math skills
• Capable of working independently and managing projects from start to finish
• Experience with managing and mentoring junior team members
• Takes initiative in acquiring new skills and taking on a workload
• Professionalism and confidence in working with vendors, team members and clients
• Proficiency in Microsoft Office Suite
• Very high proficiency in Excel

Benefits

• Hybrid work arrangement
• Open/Flexible PTO/Annual leave
• Sponsored healthcare options and agency-wide physical & mental health support
• 401k with company match (USA)
• Generous Pension (UK)
• Paid sabbatical at significant milestone anniversaries
• Generous paid parental leave policy
• Life milestone recognition & support
• The Pursuit of Happiness Fund for travel, enrichment, fitness or professional development
• Cell phone/tech reimbursement
• Student Loan payment plan (US)
• Tuition reimbursement

About the company

Crossmedia is a global media independent and one of the largest minority-owned full-service media planning & buying agencies in the nation. The company is a values-based organization guided by the principles of TRUST, REASON and the Pursuit of HAPPINESS.