Director Analytics (Media)

The role

You will lead the development and implementation of analytics solutions to evaluate and optimize marketing performance. You will manage a team of analysts and provide strategic measurement leadership to clients.

What you will do

• Act as a key Redbox lead across assigned accounts.
• Build relationships with client leads across media, analytics, and brand teams.
• Partner with internal Media Planning and Strategy teams.
• Serve as a senior strategic advisor to clients.
• Translate complex modeling outputs into business recommendations.
• Build, refine, and integrate Incrementality Testing into measurement frameworks.
• Own partnerships with modeling vendors or lead internal model development.
• Manage and mentor a team of analysts and managers.
• Train the team on measurement, dashboarding, and insights generation.
• Lead the development of reporting and dashboarding platforms.

Required qualifications

• 6+ years’ experience in media analytics and business intelligence, with a focus on measurement strategy
• Experience crafting tailored measurement + optimization frameworks and test + learn agendas across multiple verticals or lines of business
• Experience with marketing mix modeling (design, interpretation, strategic application)
• Experience with other forms of media measurement (MTA, brand lift, incrementality testing)
• Strong understanding of media channels (traditional, digital, retail, and commerce media)
• Ability to synthesize complex technical outputs into clear, client-ready insights
• Highly effective project/team manager
• Solid organizational skills including attention to detail and multitasking agility
• Excellent collaborator & communicator
• Experience presenting in front of larger audiences
• Strong listening skills

Nice to have

• Experience with floodlight-based connections and measurement ideal
• Experience with statistical modeling platforms/tools (e.g., Python, R, SQL)

Benefits

• Flexibility to work in hybrid manner with in-office and work from home options
• Open/Flexible PTO/Annual leave with US & UK specific policies
• Sponsored healthcare options and agency-wide physical & mental health support
• 401k with company match (USA), and generous Pension (UK)
• Paid sabbatical at significant milestone anniversaries
• Generous paid parental leave policy
• Life milestone recognition & support
• The Pursuit of Happiness Fund for travel, enrichment class, fitness membership or professional development
• Cell phone/tech reimbursement
• Student Loan payment plan (US)
• Tuition reimbursement
• Learning & Development and training programs

About the company

Crossmedia is a global media independent and a values-based organization. It is one of the largest minority-owned full-service media planning & buying agencies in the nation.