Marketing Specialist (Remote)

The role

This Marketing Specialist will create visual assets, produce short-form videos, and curate user-generated content. The role involves supporting website optimization and executing digital, creative, and operational marketing campaigns.

What you will do

• Create high-quality visual assets across print, digital advertising, social media, and website environments.
• Produce and edit short-form videos for social media and paid digital campaigns.
• Apply graphic design principles across creative deliverables.
• Adapt designs and video assets for different platforms and audience needs.
• Create and edit marketing assets using Adobe Illustrator, Photoshop, Canva, and CapCut or an equivalent video editing platform.
• Partner with Quality & Compliance to ensure creatives are compliant with regulatory, brand, and clinical standards.
• Source, curate, and organize UGC from patients, agencies, and influencers.
• Collaborate with external agencies and influencers to produce content.
• Support the design, updates, and optimization of website and landing page content.
• Support A/B testing and creative updates to improve conversion rates and user experience.

Required qualifications

• 1–3 years of experience in marketing, graphic design, content creation, or a related field.
• Experience with CMS platforms.
• Strong communicator: organized, adaptable, collaborative, and proactive in a fast-paced environment.
• Strong portfolio of previous graphic design and content creation projects required with application.
• Ability to manage multiple projects, incorporate feedback, and meet deadlines while maintaining quality and brand standards.

Nice to have

• Bachelor’s degree
• knowledge of Adobe After Effects
• examples of social media video work

Benefits

• Medical, Vision, and Dental Insurance
• 401k Retirement Plan
• 18 Days of Paid Time Off plus 7 paid Holidays
• Life Insurance
• Short/Long Term Disability Insurance

Before you apply

• Applicants must be authorized to work for any employer in the U.S.
• We are unable to sponsor or take over sponsorship of an employment Visa at this time.
• Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

About the company

Cranial Technologies is dedicated to researching, diagnosing, and treating plagiocephaly. They also provide EarWell® to correct infant ear shapes without surgery.