PR & Earned Media Manager

Amsterdam, North Holland, Netherlands. Posted 2 months ago

The role

You will own the earned-media strategy and increase coverage for Creative Fabrica and its AI products. You will build relationships with journalists, creators, and influential voices to create newsworthy moments and stories.

What you will do

Own the earned-media strategy
Build a media network with journalists, editors, and creators
Pitch proactively to get stories in front of the right people
Create newsworthy moments using internal data and trends
Turn product launches into stories with Product Marketing
Ride the news cycle by spotting relevant stories
Prepare spokespeople with pitches, materials, and talking points
Experiment with unconventional PR ideas and campaigns
Track, learn, and systematize coverage and reach

Required qualifications

2+ years in PR or media
Demonstrable earned-media coverage
Strong understanding of how journalists and modern media organizations operate
Experience developing and pitching compelling story angles
Experience turning complex products or technology into simple narratives
Sharp written and spoken English
Ability to reach out to journalists and creators cold
Ability to work with executives and prepare them for media conversations
Strong interest in AI, technology and the creator ecosystem
Sound judgment around reputation, sensitive topics and public communication

Nice to have

An existing network of journalists covering AI, technology or startups
Major coverage wins in international technology or business publications
Creative PR experience including data-driven stories or unconventional campaigns
Experience in AI, SaaS or consumer technology
Experience in a startup or scale-up

Benefits

Lunch provided on office days
30 days Work From Anywhere Benefit per year
24 days of paid vacation per year plus public holidays
Travel Allowance via NS card if living more than 10 KM from the office
Company pension plan
Company events and overseas trips

About the company

Creative Fabrica is a fast-growing AI platform that makes it easy for everyday consumers to create images, videos, audio and 3D creations using generative AI models.