Brand Field Representative

The role

You will build account-based marketing plans and nurture relationships to expand brand presence at dispensary accounts. You will manage in-store presence, execute consumer events, and educate retail staff on brands and industry trends.

What you will do

• Plan and develop merchandising, menu placement, and visibility strategies for retail accounts.
• Create and produce layout plans for stores to ensure optimal in-store presence.
• Manage store shelves and inventory.
• Identify and implement opportunities to expand retail presence.
• Establish working relationships with decision makers, managers and Budtenders.
• Act as the face of the brand within retail outlets.
• Drive in-store presence to increase distribution and sales.
• Plan, schedule and execute consumer events.
• Educate Budtenders and stakeholders on brands and industry trends.
• Complete administrative responsibilities and maintain expense reports.

Required qualifications

• Bachelor’s Degree or equivalent work experience.
• 3-5 years’ related industry or sales experience.
• Strong presentation and interpersonal communication skills.
• Ability to coordinate efforts with distributor personnel.
• Familiarity with on/off premise marketing initiatives.
• Strong problem solving, time management, and organizational skills.
• Skilled at multitasking with an ability to meet deadlines.
• Computer literate with proficiency in Microsoft Office Suite.

Nice to have

• Knowledge of cannabis, trends and industry
• Prior promotion agency experience
• Familiarity with local market trendsetting accounts

Benefits

• Major medical, dental and vision insurance
• 401(K)-match program
• FSA/HSA programs
• LTD/STD options
• Life insurance and AD&D
• Paid holidays
• Paid time off
• Annual discretionary bonuses
• Stock options
• Employee discount program

Before you apply

• Must be 21 years of age or older to apply
• Must comply with all legal or company regulations for working in the industry
• The company does not offer employment-based visa sponsorship for this role or any other position
• Applicants must be legally authorized to work in the United States on a permanent basis without the need for current or future sponsorship

About the company

Cresco Labs is one of the largest public, vertically integrated, multistate operators in the cannabis industry. Their mission is to normalize and professionalize cannabis through their employees.