Sr. Director, Product Marketing - Cresta Agents

The role

This leader will define and drive the go-to-market strategy for the Cresta Agents portfolio. You will develop segmentation, positioning, and messaging while partnering across Product, Sales, Customer Success, and Marketing.

What you will do

• Develop and refine segmentation, positioning, and messaging for the AI Agent and Agentic Assist portfolio.
• Create sales and marketing collateral communicating differentiation and value.
• Partner with Product, Sales, Customer Success, and Marketing to execute go-to-market strategies.
• Lead end-to-end launch strategy and enablement for new AI Agent and Agentic Assist products.
• Analyze win/loss data to influence roadmap priorities and growth strategy.
• Conduct market research and competitive analysis to shape the category narrative.
• Develop thought leadership and high-impact campaigns with the marketing organization.
• Serve as a strategic advisor to executive leadership on market dynamics and platform strategy.
• Act as a cross-functional leader to ensure GTM alignment.

Required qualifications

• 8–12+ years of product marketing experience, ideally in Enterprise SaaS or AI
• Experience leading GTM strategy for complex, technical platforms
• Proven track record influencing executive stakeholders
• Strong analytical skills and ability to translate data into strategic direction
• Excellent communication skills and comfort presenting at the executive level
• Strong understanding of large language models and enterprise AI deployment
• Experience building and scaling product marketing teams

Nice to have

• Experience in contact center, customer experience, or enterprise automation categories
• Experience marketing AI Agent or agentic AI systems

Benefits

• Comprehensive medical, dental, and vision coverage
• Flexible PTO
• Paid parental leave
• Retirement savings plan
• Remote work setup budget
• Monthly wellness and communication stipend
• In-office meal program and commuter benefits for onsite employees

About the company

Cresta's unified AI platform combines conversational AI agents, real-time human agent augmentation, and comprehensive conversation intelligence. The company was born from the Stanford AI Lab and has raised more than $270 million.