Senior Product Marketing Manager, Healthcare

New York, United, States (Hybrid); San Francisco, United, States (Hybrid); United States (Remote). Posted 24 days ago

The role

You will own and scale positioning, messaging, and GTM strategy for the Healthcare industry. You will develop industry narratives, establish thought leadership, and partner across teams to accelerate revenue growth.

What you will do

Develop and refine positioning and messaging for the Healthcare industry
Establish thought leadership through content, events, analyst engagement, and customer storytelling
Develop and maintain deep buyer personas
Partner with product, sales, solutions, and marketing to execute GTM strategies
Bring new product capabilities to market through a Healthcare lens
Lead vertical launches and create sales enablement materials
Provide data-driven insights to influence product roadmap and vertical strategy

Required qualifications

At least 7 years of product marketing or solutions marketing experience
Deep domain knowledge of the Healthcare industry (payer, provider, or both)
Domain expertise in regulatory and compliance considerations for Healthcare AI adoption
Experience managing cross-functional or cross-team projects
Excellent communication skills
Comfortable presenting in executive-level settings
Excellent research skills
Experience producing data-driven market analysis
Bachelor’s degree in Marketing, Business Administration, a related technical field, or equivalent practical experience

Nice to have

Experience in software categories related to contact centers, customer experience, and AI Agents
Operational experience in Healthcare patient access, member services, or revenue cycle
Experience in hypergrowth scale-ups

Benefits

Comprehensive medical, dental, and vision coverage
Flexible PTO
Paid parental leave
Retirement savings plan
Remote work setup budget
Monthly wellness and communication stipend
In-office meal program and commuter benefits for onsite employees

About the company

Cresta's unified AI platform combines conversational AI agents, real-time human agent augmentation, and comprehensive conversation intelligence. The company was born from the Stanford AI Lab.