Senior Product Marketing Manager, Vertical Solutions

The role

You will own and scale positioning, messaging, and GTM strategy across a portfolio of industries. You will build repeatable vertical playbooks and develop industry-specific narratives for sectors like Travel & Hospitality and Telecommunications.

What you will do

• Develop and refine positioning and messaging for Travel & Hospitality, Telecommunications, and more
• Build a repeatable vertical playbook for industry narratives, personas, use cases, and enablement
• Establish thought leadership through strategic content, industry events, analyst engagement, and customer storytelling
• Develop and maintain deep buyer personas for each covered vertical
• Partner with product, sales, solutions, and marketing to execute industry-specific GTM strategies
• Bring new product capabilities to market through an industry lens and lead vertical launches
• Use data-driven insights from wins and losses to influence roadmap priorities and positioning

Required qualifications

• At least 7 years of product marketing or solutions marketing experience
• Experience in an industry or solutions marketing role at a company with a mature, multi-vertical go-to-market motion
• Demonstrated experience covering multiple industries simultaneously
• Experience building repeatable vertical frameworks
• Domain knowledge and experience marketing to at least one of Travel & Hospitality or Telecommunications
• Experience managing cross-functional or cross-team projects
• Excellent communication skills
• Comfortable presenting in executive-level settings
• Excellent research skills
• Experience producing data-driven market analysis
• Bachelor’s degree in Marketing, Business Administration, a related technical field, or equivalent practical experience

Nice to have

• Experience in software categories related to contact centers, customer experience, and AI Agents
• Experience marketing to Home Services, Utilities, or Retail
• Experience in hypergrowth scale-ups

Benefits

• Comprehensive medical, dental, and vision coverage
• Flexible PTO
• Paid parental leave
• Retirement savings plan
• Remote work setup budget
• Monthly wellness and communication stipend
• In-office meal program and commuter benefits for onsite employees

About the company

Cresta's unified AI platform combines conversational AI agents, real-time human agent augmentation, and comprehensive conversation intelligence. The company was born from the Stanford AI Lab.